This video was sent in from Avenue Five Institute in Austin, TX. A local Fashion Blogger came through the salon and later posted a video of her new haircut on her blog. What a great way to gain exposure to new clientele!
Bloggers, especially ones who write about fashion, have the ability to expose otherwise undiscovered fashion designers, boutique shops, and of course HAIR STYLISTS! The web is such a great tool for marketing yourself. Kara from AvenueFive Institute can use this video in the future to show off her skills to new customers or even salon owners.
In general, those who follow (or consistently read) fashion related blogs are more in-tune with current trends in the fashion industry. A great way to get younger or more style-conscious clients in the salon would be to pair up with these bloggers!
If you are unaware of any local fashion bloggers, try doing a google search for "Fashion blogs" and your city. Chances are, with a little research, you'll be able to find someone nearby who you can contact. Maybe there's a special going on at your school's salon that you can offer to a potential blogger. More often than not, these internet-savvy bloggers are looking for new and interesting ideas to write about. Why couldn't they feature you?
Here's another fashion blogger (who I follow religiously!) called The Glamourai who wrote an entry about her favorite stylist "Lenny" in New York. She even mentions a special: tell him that you're a fan of her blog and receive $25 off your visit at the salon! Now there's a great idea!