Fashion Bloggers=Great exposure!

This video was sent in from Avenue Five Institute in Austin, TX. A local Fashion Blogger came through the salon and later posted a video of her new haircut on her blog. What a great way to gain exposure to new clientele!

Bloggers, especially ones who write about fashion, have the ability to expose otherwise undiscovered fashion designers, boutique shops, and of course HAIR STYLISTS! The web is such a great tool for marketing yourself. Kara from AvenueFive Institute can use this video in the future to show off her skills to new customers or even salon owners.

In general, those who follow (or consistently read) fashion related blogs are more in-tune with current trends in the fashion industry. A great way to get younger or more style-conscious clients in the salon would be to pair up with these bloggers!

If you are unaware of any local fashion bloggers, try doing a google search for "Fashion blogs" and your city. Chances are, with a little research, you'll be able to find someone nearby who you can contact. Maybe there's a special going on at your school's salon that you can offer to a potential blogger. More often than not, these internet-savvy bloggers are looking for new and interesting ideas to write about. Why couldn't they feature you?

Here's another fashion blogger (who I follow religiously!) called The Glamourai who wrote an entry about her favorite stylist "Lenny" in New York. She even mentions a special: tell him that you're a fan of her blog and receive $25 off your visit at the salon! Now there's a great idea!


-Melissa Loschy

Our Student of the Month is Sara Overton and she comes from Capri College in Cedar Rapids, IA and was nominated by Chris Fiegen.

"I wanted to submit a student for recognition for her outstanding achievements. Her name is Sara Overton, and she attends Capri College in Cedar Rapids, Ia. In july, Sara shattered our all time production record with a total sales and service of $2026.47. This was with $478.14 in retail sales, and $1548.30 in services. In june she exceeded $1,000. She had a 100% increase in one month. Wow! Our previous single month record was a little over $1300. She has not yet even completed her N&B training, but has taken it, and her attitude to a whole new level of success. She is an outstanding student who really deserves recognition. We are extremely proud of her and her accomplishments. (we even have to get a new plaque for the $2,000 club!)"

Sara sent us a testimonial about Nuts and Bolts, and here's what she had to say:

"I decided to become a hairstylist after having worked as a salon coordinator in an upscale Aveda salon in Cedar Rapids. My owner sent me to class after class for salon operations, business building and great customer service. It was then that I fell in love with the beauty industry. I chose Capri College because of its great reputation in Cedar Rapids, and my owner said it would be a great place to get my education. When the Nuts and Bolts program came to Capri I was inspired by your words, but I thought the last thing I needed to participate in was another “customer service” class. I thought I all ready knew everything I needed to know and I was just going to school to get my license, why waste time with this program. I am grateful that our director and staff urged me to take the program. The first day of the program I felt as though you were talking right to me and I knew Nuts and Bolts was like know class I had ever taken before. I realized that the attitude I first had about the program was exactly the trap that most stylists fall into, and that if I continued down that path I may be successful for a little while but it wouldn’t last. The program taught me that I will never stop learning, and that clients want to hear about the new things you have learned. I could go on and on about all the doors the program opened up for me and all the ah ha moments! It has helped me change my thinking and shown me how to take customer service to the 5 star level. When I began implementing all of the tools I learned on the floor, the first month my totals doubled and I was just short of making the thousand dollar club! In the second month my retail sales helped me reach the thousand dollar club, I made it a goal to hit fifteen hundred dollars by the third month and ended up making over two thousand dollars in service and retail in my third month! Not to mention my tips were great! I will continue to use the tools from Nuts and Bolts to be successful in this industry, thank you for the opportunity, I am so glad to have taken advantage of it!

Congratulations Sara!

Lovely words

A huge thank you to Mindy Chandler from Capri College in Davenport who sent an incredible testimonial to Jim last month. Here is what she had to say:



"My name is Mindy Chandler and I go to Capri College in Davenport Iowa. You recently came to my school and spoke to all of the student body, which you did very well I might add! :) You see the reason I am messaging you today is because the things that you covered and the material in your program really spoke to me! I remember when your program first started out at this school many students, (and I regretfully ) thought of the program as a waste of time:( Till one day shortly after you had came and spoke to us, I was scheduled for a pedicure. I went up to the desk, read my clients name out loud in a professional manner, introduced myself, and took her back to the spa area. As we sat down I realized that she was a part of a group of girls that had came together. I then proceeded to fill out the traveler without really explaining anything, just going through the motions so I could get the service started. Well the pedicure went great, and the woman was very nice, but you see when we got to the end of the service my client announced that she was going to pay for all the pedicures. So when I gave her the ticket she simply looked down at the paper and asked me about all the information that I had wrote on the paper. She asked "Were you supposed to tell me all of the things that you wrote on this!" WELL, there I was, looking and feeling like a fool! I told her that I wasn't going to lie,that yes I WAS supposed to tell her all the things that I wrote but because I was in such a hurry that I didn't taken the time with her that I should have :( She then proceeded to tell me that the girls in her group are her employees and that she sold insurance, and she is always trying to get her girls to up sell, and how important it was because if I would have discussed that paper with her that she would have bought anything that I would have tried to sell her, that she has more product at home then I do on my back bar, because she is a sucker for retail! Well you see at that moment the light officially went on :) I totally realize now exactly how important all the things you were saying and how valuable the information in your program really is! So I would love to tell you how much I appreciate your time and effort that you have given to educate others! You see my intention on coming to cosmetology school was to open my own business, and now you have put the fire back in my heart to do what I Love, and what I love is hair and business! THANK YOU! I plan on opening a salon around my area and would love to get some business advice and information on the process of doing that from you! I am just not sure on where to start! What I do know is that all my stylist will be Nuts and Bolts certified, and my salon will be based on your program and ideals! Thank you So much for putting the fire back in my heart and tools to do something about it!

Sincerely,

Mindy Chandler"

Congratulations!

Congratulations to
Heidi Bjorklund of Stewart School
and Katie Wadsworth of Cameo College

They are the first official winners of our iPod Giveaway!

There is still plenty of time to win! You can still send your videos, photos, testimonials, or join the mailing list in order to be entered into our next raffle, which is August 1st!

C-H-A-N-G-E

Continuously Having A New Growing Experience

Mayra Colon-Pettway is a Nuts and Bolts Student at Brio Academy School of Cosmetology in Hamden CT. Here is her story about Embracing Change.

"My name is Mayra Colon-Pettway and I am senior at Brio Academy School of Cosmetology in Hamden CT. I’d like to share with you my opinion of the Nuts and Bolts program; an integral part of my education and preparation towards achieving my personal, financial and career goals.

As a freshman I was learning both cosmetology theory and the Nuts & Bolts training. One of our assignments was to sum up in 500 hundred words what we had learned up to that point.

What was most evident to me then and remains constant now is change. I thought to myself,” How can I best describe change to myself and to others”? I came up with Continuously Having A New Growing Experience. This sums up for me every challenge, every obstacle, every victory, and every single thing old and new that forced me to grow as a person, as a parent and spouse, as a dreamer and entrepreneur. Change is without a doubt always on the go. You can’t stop it. It goes on with or without you embracing it.

I was tickled pink taking the Nuts & Bolts program for many reasons. I have worked in the corporate sector at least twenty years and I’ve learned a few things. Some of my experiences were enjoyable and some were not but I learned them and kept them and used them as needed. Nuts & Bolts included most of the things that have taken me two decades of work experience to attain and summed in up in four cornerstones.

It’s an awesome program that exposes you to key points on how to improve your personal life, business goals and financial success. As you go through the different topics you begin to C.H.A.N.G.E. Before you realize what you are doing this program allows you to expand your way of being and challenges you step by step, point by point to apply these new and sometimes scary changes to your way of life. Let’s face it not everyone likes change but Nuts & Bolts is not drastic. I would describe it as a subtle yet exciting way of growing; one topic at a time until you complete the program.

I enjoyed the Nuts & Bolts training as it refreshed me on some of the topics, gave me new ways of approaching different situations and it gave me a new level of confidence in what I am doing with my life and my goals. Nuts and Bolts should be a part of every class in every school."

-Mayra Colon-Pettway, Brio Academy School of Cosmetology, Hamden, CT.

Videos are EASY

I just wanted to share again how easy it is to create a video using your digital camera's Movie Mode. Here's an example of a great video sent to us from Stewart School using a simple digital camera.

There is no editing necessary in order for your school to be featured on NabTube! We added the title card after the video was sent in.

Here is another example of a video sent to us from the Co-Founders Jim and Rob from the Team Leader Training at Capri College in Cedar Rapids, IA. This is exactly what we're looking for!
Please email us (Melissa@nutsandboltstraining.com) if you have any questions about how to upload a video file from your camera to the computer.

Have a great day!
-Melissa

Thank You!

We would like to personally thank all of the students, school owners and team leaders from the schools who have sent their videos, photos and testimonials to the NaB Team. It has been so much fun looking through all of your content! Here are the wonderful schools who have participated in our search for great content!

• Stewart School, Sioux Falls, SD
  
• Cameo College of Essential Beauty, Murray, Utah
• Eveline Charles Academy, Edmonton, AB, Canada
• Capri College, Iowa
  
• Guy's Academy, Shreveport, LA
• Evergreen Beauty and Barber College, WA
• Bellus, San Diego Beauty Academy, CA
• Eric Fisher Academy, Wichita, KS
• Avenue 5 Institute, Austin, TX
• Honor's Beauty College, Indianapolis, IN
• BJ's Beauty and Barber College, Tacoma, WA

You can find all of the great things these schools have sent in on nablounge.com
Don't forget the iPod Nano giveaways! You can enter by signing up for the mailing list, or sending in content. Find out how you can enter as many as 5 times by sending your photos, videos and testimonials. If your name is picked in one of our bi-monthly drawings, you could win your very own Limited Edition Red iPod Nano!
Have a wonderful week and stay tuned for more of what's new at NabLounge.com
-Melissa and the Nuts and Bolts Team